Time for Apple to open up the iPhone

Publié par Anonyme jeudi 3 juin 2010



Since then, Apple introduced the App Store, or someone has written another weekly (daily perhaps) the reason for strict control on the Apple App Store is a bad idea.
Raised each time an application is rejected or delayed, and the teapot again.
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This will be one of those stories where you are being accused of Apple control the excessive and inconsistent with their policies rejected the App Store. I am also going to demand, as many of them, that Apple needs to stop the liquidation of the store out of some free-floating sense of fairness and honesty.

No, I'm here to say to Apple that while I understand well the reasons for the company's approach walls, garden applications, the operating system the original iPhone, has now been the strengths of this approach is overrun by the bad publicity reputation that Apple and its products, which now gets in the market as a whole.

Many have suggested that critics of the policies of the Apple developers will give up its iPhone OS to more open platforms such as Android. Some of them, and I'm sure that more will follow. But I'm not convinced that the absence of some developers to the Statute will make the difference really. As long as there are tens of millions of devices iPhone OS out there and Apple keeps selling at a pace fast, and there will be developers who want to sell applications to run on them.

It's the sales machine that worries me. Not in the short term, but with the passage of time.
Bad name

These days, when I talk to people who are not immersed in entering into the details of this industry and technology, and I noticed a troubling trend: they tend to talk about Apple products with some sympathy, but this was commuted increasingly, with the assumption that the devices are not compatible to a large extent with competing technologies.

In other words, Apple is getting on his reputation. Gallery consumers or not, once you start to realize control of the company as too devoted to lock in I do not think Apple's competitors are not beating the company on this point, it will start to be a burden on Apple hardware sales.

On that day I was talking to a colleague, a man who works for a bright clear in the technology industry and the media, but not on the technical side. Which is what I call the consumer aware of medium technology, and you require a company show him my new. His answer was a shock to me: and he may want to purchase and requests the company, but there is a need to read PDF files, and since Apple only supported formats of its own, and he could not buy one.

I said of course, ask the company read PDFs, it has. He said he was surprised. I can not download videos and music on my, or do I just buy stuff from Apple? Sure, I told him, you can download videos and music. Able to bat down each and every one he was concerned about the device. He did not flash once, to run Flash in the browser was not a priority for him, but Apple anti-flash position has helped strengthen the vision that it seeks the device is closed off and played again only things that have been purchased from Apple.

This type of consumer perception is what can hurt Apple, and if it spreads. I do not think that every Android phone maker does not spread it, I do not think that every painting manufacturer will not be deployed as soon as they ship at the end of that drive.
No Android

The next release of iPhone OS 4.0, in many ways, and attempted to knock items off the reference robot combat the iPhone. Will be on the radio every morning I hear "Is robot" ad, which describes a mobile robot that "addresses and take names." IPhone OS 4.0 throttle those complaints, even geekier types we only argue about what Apple's multimedia iPhone.

Gold and functions in the event of the launch of iPhone OS 4.0, and Steve Jobs had every opportunity to bat down the other claim significant competitive Android over iPhone OS: the fact that third-party iPhone application development is not "open." Instead, the rant about porn currently available on Android, not iPhone.

I can not tell you how disappointing was that moment for me. Jobs may think what he said, but this ridiculous claim. If you take the issue that people should make for themselves a right decisions about what they want to do with their hardware, and that the iPhone OS and parental controls that can be used to prevent adult content from appearing on the hardware children, the statement of the posts' was also the caves completely.

There is porn on the iPhone now. Not only does the iPhone and a free and easy access to all the porn on the internet, but there are even iPhone Porn Store, which sells (online) applications that run on porn operating system and hardware unmodified iPhone.

Another reason may have been Apple may be reluctant to open the iPhone applications do not agree upon is that people will write malicious applications, and the damage caused by Apple's applications may be detrimental to tarnish the image of «iPhone». This is true, as far as it goes. But of course, people can escape from the prison phone from now, and I have already seen reports of iPhone malware on those phones. At this stage, the iPhone and the store and placed so that I do not see how any malware that are not supported running on a group to work outside the scope of protection of the App Store could backfire seriously apples.

I understand the reasons for Apple's desire to control the content on the App Store. But at this point and I think it is time for the company to, once and for all, bats consistently greater responsibility for what has become his most important.

I do not think the company needs to stop controlling what is happening in the applications of the App Store. All Apple needs to do is add a new feature, and buried many of the menu items in the application settings, which reflects the one found on the robots: an option that lets you install applications from "unknown sources." If a user attempts to turn this option, they (the Iranians) to get a warning about how scary can not be trusted sources, and it may lead to instability and crashes and data loss, you name it. Scary stuff.

And most users do not find that setting. Many of those who will be loath to run it. But by putting it there, Apple shut down immediately every single claim that the iPhone is not open. (Just as in the iPhone OS 4 feature multi-tasking and a controversial "does not deal with properly," I do not doubt that a lot of familiar technology Howl immediately that allow applications that are not supported are not really "open", but I do not think that consumers are regular and advice .)

This is why I am surprised that Apple has not taken this step earlier: by keeping the store closed, using the approval process down, most of the users of iPhone OS will not, and to consider the ever installing the application is not approved by a third party. Even in a world where not approved can be obtained by downloading applications on the iPhone, the developers wanted desperately to be in the App Store.

(Who knows? Maybe Apple feels so free to tighten the noose on approvals to shop further in such a scenario, to make the contents stored more prepared and filtered.)

Has given flap Flash drums continued refusal to ridicule the store over the past two years, Apple's black eye, and I began to think that consumers are noted, with the help of rival Apple, who realized suddenly that they need to throw some punches if they have any hope of competing with Apple.

It's a situation that can be addressed quickly. But it requires Apple to give up some small amount of control and swallow a bit of prestige. These are the things difficult both to ask of Apple, but I think it's high time we started asking. Otherwise, I am afraid to follow Apple's pride in the store by exactly what you'd expect: lower

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